Whenever a broker generates business leads for a client, using a Referral Agreement is essential. Businesses of any size can benefit from creating these documents. Referrals can generate various leads for clients, including:
- New customers needing the client’s services
- Service providers clients may need for day-to-day operations
- Product distributors for clients to stock their business’ merchandise
Referral Agreements can be beneficial in a variety of industries, including the following:
Insurance industry
A business with connections to people who may require insurance coverage can enter a Referral Agreement with an insurance company. For example, a vehicle dealership may refer customers to a particular insurance provider or agent. A Referral Agreement would outline how the insurance provider compensates the dealership in return.
Each state has specific requirements for referral arrangements with insurance providers. For example, Washington has set guidelines for fees and commissions under the Revised Code of Washington § 48 - 17- 490. This code states that an insurance agent, company, or producer cannot pay a commission, fee, or other monetary compensation to an unlicensed individual soliciting services. Unlicensed individuals and companies can make referrals, but there are several restrictions, including how and when compensation is provided.
Real estate industry
Referral Agreements can be beneficial in the real estate industry when a person or business has contacts needing services in the industry. The most common example is a broker referring clients to a real estate agent. Another example is a home improvement contractor referring contacts to a real estate agency.
Some real estate industry personnel must follow federal regulations when entering a Referral Agreement. For example, section 8 of the Real Estate Settlement Procedures Act (RESPA) stipulates that real estate agents cannot be compensated for referring clients to mortgage providers or title companies. A real estate agent, however, can refer a client to another licensed real estate agent for a fee.
Additionally, some states have laws that govern how brokers provide referrals in the real estate industry. For example, Florida Statutes § 475.011 restricts property management firms from paying fees to an unlicensed broker. Exceptions to this rule include certified accountants and attorneys.
Finance industry
Businesses with access to contacts needing financial services may wish to enter a Referral Agreement with a financial company. An accountant referring their clients to a financial advisor is an example of a broker-client relationship. The two parties can enter a Referral Agreement to outline the terms and compensation of the arrangement.
Clients in the finance industry must consider regulations, such as the Investment Advisors Act of 1940, when making referral payments. This law restricts who can receive compensation for referrals. Additionally, the act requires set disclosures when an advisor is being endorsed. This includes disclosing any conflicts of interest.
Automotive industry
Referral Agreements can be beneficial in the automotive industry when one party has access to clients who may need automotive services. For example, an independent hotel could refer guests to a car rental service. The hotel and rental service could use a Referral Agreement to outline how the hotel will be compensated.
State laws may restrict when an automotive company can pay for referrals. For example, in California, under Penal Code Section 551 PC, it is unlawful for automotive repair dealers to compensate insurance agents for referrals when a policy already covers repairs.
Other industries
Besides those listed above, other industries and professions can benefit from using Referral Agreements, including:
In regards to SaaS companies, a broker can enter an agreement with the client to help direct referrals to their website through affiliate links and grow their client’s customer base.