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Marketing Contract

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Marketing Contract Page of
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SOCIAL MEDIA MARKETING CONTRACT

THIS SOCIAL MEDIA MARKETING CONTRACT (the "Contract") is dated this ________ day of ________________, ________.

Client

____________________________________________________
(the "Client")

Marketer

____________________________________________________
(the "Marketer")
  1. BACKGROUND
  2. The Client is of the opinion that the Marketer has the necessary qualifications, experience and abilities to provide marketing services to the Client.
  3. The Marketer is agreeable to providing such marketing services to the Client on the terms and conditions set out in this Contract.

IN CONSIDERATION OF the matters described above and of the mutual benefits and obligations set forth in this Contract, the receipt and sufficiency of which consideration is hereby acknowledged, the Client and the Marketer (individually the "Party" and collectively the "Parties" to this Contract) agree as follows:

  1. Definitions
  2. The "Business" refers to the goods and/or services offered by the Client as follows: _______________________________________________________________
    _______________________________________________________________
    _______________________________________________________________

  3. Services Provided
  4. The Client hereby agrees to engage the Marketer to provide the Client with the following marketing services (the "Services"):
    1. Marketing and advertisement for the promotion of the Business;
    2. Conduct the necessary research to understand the Client's needs and implement marketing strategies based on that research;
    3. Work with other teams in the company as required; and
    4. _______________________________________________________________
      _______________________________________________________________.

  5. The Services will also include any other marketing tasks which the Parties may agree on. The Marketer hereby agrees to provide such Services to the Client.
  6. Term of Contract
  7. The term of this Contract (the "Term") will begin on the execution of this Contract and will remain in full force and effect until September 16, 2024, subject to earlier termination as provided in this Contract. The Term may be extended with the written consent of the Parties.
  8. In the event that either Party breaches a material provision under this Contract, the non-defaulting Party may terminate this Contract immediately and require the defaulting Party to indemnify the non-defaulting Party against all reasonable damages.
  9. Compensation
  10. The Marketer will charge the Client a fee for the Services (the "Compensation") composed of:
  11. The Parties acknowledge that they will each be solely responsible for the federal, state and local taxes and duties that may apply to them.
  12. The Client will not reimburse the Marketer for any expenses incurred in connection with providing the Services of this Contract.
  13. Confidentiality
  14. Trade secrets (the "Trade Secrets") include, but are not limited to, any data or information, technique or process, tool or mechanism, formula or compound, pattern or test results relating to the business of the Client, which are secret and proprietary to the Client, and which give the business a competitive advantage where the release of that Trade Secret could be reasonably expected to cause harm to the Client.
  15. Confidential information (the "Confidential Information") refers to any data or information relating to the Client, whether business or personal, which would reasonably be considered to be private or proprietary to the Client. Confidential Information includes, but is not limited to, accounting records, Trade Secrets, business processes and client records, and that is not generally known, and where the release of that Confidential Information could reasonably be expected to cause harm to the Client.
  16. The Marketer agrees that they will not disclose, divulge, reveal, report or use, for any purpose, any Confidential Information which the Marketer has obtained, except as authorized by the Client or as required by law. The obligations of confidentiality will apply during the Term and will survive indefinitely upon termination of this Contract.
  17. All written and oral information and material disclosed or provided by the Client to the Marketer under this Contract is Confidential Information regardless of whether it was provided before or after the date of this Contract or how it was provided to the Marketer.
  18. Ownership of Intellectual Property
  19. All intellectual property and related material, including any Trade Secrets, moral rights, goodwill, relevant registrations or applications for registration, and rights in any patent, copyright, trademark, trade dress, industrial design and trade name (the "Intellectual Property") that is developed or produced under this Contract, is a "work made for hire" as defined in the United States copyright law (Title 17 of the United States Code) and will be the sole property of the Client. The use of the Intellectual Property by the Client will not be restricted in any manner.
  20. The Marketer may not use the Intellectual Property for any purpose other than that contracted for in this Contract except with the written consent of the Client. The Marketer will be responsible for any and all damages resulting from its unauthorized use of the Intellectual Property.
  21. Portfolio Use
  22. Notwithstanding any other term in this Contract, the Marketer may use any of the Marketer's work produced under this Contract that has been made public for the Marketer's own portfolio.
  23. Return of Property
  24. Upon the expiration or termination of this Contract, the Marketer will return to the Client any property, documentation, records, or Confidential Information which is the property of the Client, and will permanently delete from their computer systems all Confidential Information and proprietary information which is the property of the Client.
  25. Independent Contractor
  26. In providing the Services under this Contract it is expressly agreed that the Marketer is acting as an independent contractor and not as an employee. The Marketer and the Client acknowledge that this Contract does not create a partnership or joint venture between them, and is exclusively a contract for service. The Client is not required to pay, or make any contributions to, any social security, local, state or federal tax, unemployment compensation, workers' compensation, insurance premium, profit-sharing, pension or any other employee benefit for the Marketer during the Term. The Marketer is responsible for paying, and complying with reporting requirements for, all local, state and federal taxes related to payments made to the Marketer under this Contract.
  27. Licensing
  28. The Marketer will comply with all legal licensing requirements, and will provide proof of such licensing immediately upon the Client's request.
    1. ______________________ has the following license: ______________________
  29. Either Party providing marketing material to the other during the course of this Contract must ensure that any third party licensing requirements are complied with.
  30. Trademarks
  31. Should the Marketer develop any trademarks for the Client, the Client will be responsible for ensuring the availability of the trademark and for registering the trademark.
  32. Right of Substitution
  33. Except as otherwise provided in this Contract, the Marketer may, at the Marketer's absolute discretion, engage a third party sub-contractor to perform some or all of the obligations of the Marketer under this Contract and the Client will not hire or engage any third parties to assist with the provision of the Services.
  34. In the event that the Marketer hires a sub-contractor:
    1. the Marketer will pay the sub-contractor for its services and the Compensation will remain payable by the Client to the Marketer; and
    2. for the purposes of the indemnification clause of this Contract, the sub-contractor is an agent of the Marketer.
  35. All employees and subcontractors, if any, employed by the Marketer in the exercise of the Services under this Contract will be bound by the terms of this Contract.
  36. Autonomy
  37. Except as otherwise provided in this Contract, the Marketer will have full control over working time, methods, and decision making in relation to provision of the Services in accordance with the Contract. The Marketer will work autonomously and not at the direction of the Client. However, the Marketer will be responsive to the reasonable needs and concerns of the Client.
  38. Equipment
  39. Except as otherwise provided in this Contract, the Marketer will provide at the Marketer’s own expense, any and all tools, equipment, software, materials and any other supplies necessary to deliver the Services in accordance with the Contract.
  40. No Exclusivity
  41. The Parties acknowledge that this Contract is non-exclusive and that either Party will be free, during and after the Term, to engage or contract with third parties for the provision of services similar to the Services.
  42. Notice
  43. All notices, requests, demands or other communications required or permitted by the terms of this Contract will be given in writing and delivered to the Parties at the following addresses:
    1. ______________________
      ______________________________
    2. ______________________
      ______________________________

    or to such other address as either Party may from time to time notify the other, and will be deemed to be properly delivered: (a) immediately upon being served personally, (b) two days after being deposited with the postal service if served by registered mail, or (c) the following day after being deposited with an overnight courier.

  44. Indemnification
  45. Except to the extent paid in settlement from any applicable insurance policies, and to the extent permitted by applicable law, each Party agrees to indemnify and hold harmless the other Party, and its respective affiliates, officers, agents, employees, and permitted successors and assigns against any and all claims, losses, damages, liabilities, penalties, punitive damages, expenses, reasonable legal fees and costs of any kind or amount whatsoever, which result from or arise out of any act or omission of the indemnifying party, its respective affiliates, officers, agents, employees, and permitted successors and assigns that occurs in connection with this Contract. This indemnification will survive the termination of this Contract.
  46. Modification of Contract
  47. Any amendment or modification of this Contract or additional obligation assumed by either Party in connection with this Contract will only be binding if evidenced in writing signed by each Party or an authorized representative of each Party.
  48. Time of the Essence
  49. Time is of the essence in this Contract. No extension or variation of this Contract will operate as a waiver of this provision.
  50. Assignment
  51. The Marketer will not voluntarily, or by operation of law, assign or otherwise transfer its obligations under this Contract without the prior, written consent of the Client.
  52. Entire Agreement
  53. It is agreed that there is no representation, warranty, collateral agreement or condition affecting this Contract except as expressly provided in this Contract.
  54. Enurement
  55. This Contract will enure to the benefit of and be binding on the Parties and their respective heirs, executors, administrators and permitted successors and assigns.
  56. Titles/Headings
  57. Headings are inserted for the convenience of the Parties only and are not to be considered when interpreting this Contract.
  58. Gender
  59. Words in the singular mean and include the plural and vice versa. Words in the masculine mean and include the feminine and vice versa.
  60. Governing Law
  61. This Contract will be governed by and construed in accordance with the laws of the State of Ohio.
  62. Severability
  63. In the event that any of the provisions of this Contract are held to be invalid or unenforceable in whole or in part, all other provisions will nevertheless continue to be valid and enforceable with the invalid or unenforceable parts severed from the remainder of this Contract.
  64. Waiver
  65. The waiver by either Party of a breach, default, delay or omission of any of the provisions of this Contract by the other Party will not be construed as a waiver of any subsequent breach of the same or other provisions.
  66. Force Majeure
  67. No liability will be imposed on the Marketer if the performance of this Contract is impeded due to circumstances beyond the Marketer's reasonable control such as due to acts of God, pandemics or other public health crises, storms or other environmental disasters, fires, thefts, vandalism, riots, national emergencies, government acts or orders, labor disputes and supplier failures. The Marketer must promptly notify the Client of such event in writing, and must use all reasonable efforts to avoid or remove the causes of non-performance.

IN WITNESS WHEREOF the Parties have duly affixed their signatures under hand and seal on this ________ day of ________________, ________.

_______________________________
______________________ (Client)
_______________________________
______________________ (Marketer)
Marketing Contract Page of
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What is a Marketing Contract?

A Marketing Contract establishes the terms and conditions for an agency or individual providing marketing services for a client. In other words, it’s a type of Service Agreement specifically for those in the marketing field.

Marketing services can include any of the following:

  • Social media marketing on a business's social media platforms, such as Instagram, Facebook, TikTok, and Twitter/X.
  • Digital marketing, which can include online newsletters, emails, search engine optimization (SEO), as well as social media strategy.
  • Offline marketing on TV and radio, and print marketing within flyers and newspapers.

Marketing professionals and clients can use LawDepot’s Marketing Contract template to outline the services and payment details for a single marketing project or a long-term strategy. 

Who are the parties in a Marketing Contract?

A Marketing Contract has two parties entering an agreement:

  • The marketer is a freelancer, independent contractor, or business analyzing a client’s needs and producing marketing materials to expand their business. A marketer’s services may include creating and implementing strategies and campaigns.
  • The client is a business or individual hiring a marketer to create a strategy or campaign to reach new customers.

A marketer is considered an independent contractor and may require a license for certain areas of the marketing industry.

Either party can initiate the creation of a contract. Marketing professionals can make one when they land a new client. Alternatively, a client can create one when bringing on a freelancing marketer to assist in tasks or projects, such as their social media marketing.

Why should I write a Marketing Contract?

It’s essential that marketers and their clients use Marketing Contracts to establish clear expectations and deliverables. Having a written agreement records a list of the services and deadlines, ensuring marketers fulfill their obligations. The contract also establishes the client's responsibilities, such as payment.

Though verbal agreements are legal, a written contract creates a record of accountability.  Most importantly, an agreement can be used as evidence if there are any legal disputes regarding the contract or services.  

Suppose a marketer creates a Marketing Contract with a client outlining a single campaign and they agree to limit the number of edits the client can request. If a client disputes the marketer’s services and refuses to pay for the work after two completed edits, the marketer can use their contract to support their claim for payment. A detailed contract shows that the client agreed to the service terms.

What does a Marketing Contract include?

A Marketing Contract includes essential elements that define responsibilities for both parties and create transparency in a business relationship. 

LawDepot’s user-friendly questionnaire prompts you to add all the details needed to create a binding agreement in your jurisdiction, including the following:

1. Marketing services

A contract should provide precise details of the services and deliverable materials the marketer will produce for the client.

When outlining services, provide plenty of detail so both parties have very clear expectations. Giving comprehensive details can ensure that the marketer’s tasks are measurable. Also, indicate any important dates or deadlines. Services may include:

  • Analyzing the client’s marketing needs
  • Researching markets and competitors
  • Forming a marketing strategy
  • Establishing a brand’s voice and persona
  • Designing and writing content
  • Posting on the client’s social channels
  • Producing advertisements

LawDepot’s Marketing Contract template allows you to create a contract that indicates which form of marketing will take place and can limit the number of edits a client can request.

2. Payment details

A contract will outline the financial details of an arrangement between the two parties. Payment details include:

  • Billing or invoicing information (e.g., a weekly or monthly rate, commission, or other compensation)
  • Any work-related expenses the client will cover
  • Any retainers the client will provide to the marketer
  • Interest on late payments

Additionally, marketers may need to subcontract professional services to complete a project (e.g., a photographer, a videographer, models, etc.). In that case, the contract can stipulate the client’s responsibility for reimbursing any fees incurred to subcontract other services.

3. Timelines and termination requirements

A Marketing Contract must include the duration of the services. Contracts can be for fixed-terms, single jobs, or indefinite periods for multiple jobs. The length of the contract depends on the client’s needs and what the parties negotiate.

Also, you must outline if and how either party can end the contract early. Generally, parties can end a contract by using documents like a Termination Agreement

If both parties agree to an early termination clause, they must outline an acceptable notice period. Notice periods allow a party to exit the agreement without resulting in a dispute or repercussions like breaching the contract. The benefits of having a notice period include allowing time to resolve any issues that may have led one party to terminating the contract.

4. Intellectual property rights

Based on the negotiations between the parties, a Marketing Contract can determine who owns the rights to any intellectual property, such as generated plans and materials developed for the client. Depending on what the parties decide, they can outline either of the following options:

  • The client receives complete ownership of all the materials produced
  • The marketer retains all ownership of the materials generated

A contract can also specify if the marketer can use completed work for their portfolio. 

5. Confidentiality clause

A confidentiality clause is essential for a Marketing Contract when a marketer handles sensitive client information. 

Marketers may need access to a client’s Business Planstrade secrets, or existing intellectual property to develop a comprehensive marketing strategy. A confidentiality clause creates terms for using private information and gives clients peace of mind their details are secure.

Do I need a witness when signing a Marketing Contract?

Though a witness is not a legal requirement for signing a Marketing Contract, it can help protect both parties’ interests.

A witness can assist in validating signatures if there are any future disputes or misunderstandings about the agreement. Should there be any questions regarding the agreement’s validity, a witness can also back up the fact that no coercion, forgery, or undue influence was involved while signing.

Related Documents

  • Invoice: Create a form to request payment for a service or sale you provided to a client.
  • Independent Contractor Agreement: Write the terms and conditions for a working arrangement between an independent contractor and a client.
  • Consultant Agreement: Outline the terms and conditions when providing consulting services for a client.
  • Joint Venture Agreement: Outline the terms for two businesses entering a temporary relationship to meet a shared business goal.
  • Partnership Agreement: Establish the rights and responsibilities of general partners and set the rules in a for-profit partnership.
  • Confidentiality Agreement: Protect sensitive information and create terms for how another party can use it.
  • Non-Disclosure Agreement: Create an agreement between two parties who agree to keep specific shared information confidential.

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